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FRANCHISE READY REVIEW SURVEY

What is your company name?

What is your trading name?

How long have you been trading?

How long have you been trading?
A
B
C
D

Who are the shareholders and what shareholding do they own?

Who are the directors?

What does your company do?

Do you own any trademarks?

Please identify which trademarks you own:

What is your current trading calendar? (e.g.April to March)

Have you had a full year of Accounts?

What is your annual turnover?

What is your gross profit margin?

What is your net profit or EBITDA?

What is your annual salary?

What are your annual drawings?

Does the business currently have any debts or loans? If yes, approximately how much?

How often do you review your financial performance?

Do you prepare monthly or quarterly accounts?

Who does your bookkeeping?

If applicable who supports/completes your payroll

Are you VAT registered?

Who prepares your annual accounts?

How do you get your product or service to the customer?

Do you have a defined process for sales? Please explain:

What is your current sales conversion rate? e.g. % of leads turned into customers

Do you have repeat customers?

Who is responsible for sales in the business?

How do you monitor staff?

What policies do you have in place

What policies do you have in place

Is the business currently recruiting for staff?

What is the number of full-time people that you employ?

What is the number of part-time people that you employ?

Do you use outsourced support for HR?

Does the business have a culture that encourages guiding and supporting potential franchise partners? Please explain:

How would you describe your culture?

How would you describe your culture?

Please describe your culture

How is your brand currently positioned in the market? Please explain:

What is your unique selling proposition (USP) that differentiates your business from competitors?

To the best of your knowledge can this business model be replicated successfully in all areas of the UK?

What market research has been conducted to identify suitable franchise locations?

How has customer feedback or online reviews influenced your business decisions?

What percentage of customer reviews are positive?

Have you implemented any changes based on customer feedback to improve your product or service? Please explain:

What data has been gathered to confirm demand for your product or service in potential franchise regions?

What insights have you gained regarding competitors in those markets?

What themes emerge in positive reviews?

What themes emerge in positive reviews?

What themes emerge in negative reviews?

What themes emerge in negative reviews?

Do you have a website?

What is your domain name?

What marketing collateral do you have?

What marketing collateral do you have?

What digital marketing channels are currently used? Select all that apply

What digital marketing channels are currently used? Select all that apply

Do you plan to integrate potential franchise partners into your digital marketing campaigns?

Are there tools or resources provided to potential franchise partners for digital marketing efforts?

What marketing strategies do you use at launch and ongoing?

What unique reasons would encourage individuals to join your franchise rather than starting an independent business in the same industry? Please explain:

What exclusive resources, partnerships or supports systems make your franchise a more attractive option?